Costa Express Sound Design and Speaker Design by Steve Belgrave
EMIXPRO have collaborated with Costa, and partners including Pininfarina and Intel, to create a next-generation self-service coffee experience.
Costa approached Steve to help define the technology, customer experience and sonic branding for this unique coffee machine, as well as to design the internal surround audio hardware, amplifiers and speakers etc to fit within the machine’s complex internal space. Delivering an immersive sound experience and a catalogue of dynamic sound elements to augment the users experience designed to attract users to the machine from afar.
This was one of those projects that came out of nowhere. I was approached by Eric Achtmann, the projects manager who said he was simply looking for top people to work in a small team to create a first of its kind coffee machine. He was tasked with creating a new generation of machines that would smash all others in terms of functionality and design.
The machine won best of show at several trade awards and clearly set the tone for future machines.